As anyone who’s ever visited this sight will notice, I’m not really much of a blogger. I update this site maybe once every few weeks, mostly to write a brief report on a recent gig I’ve played.
I originally set it up as a kind of central repository for all the various things I’m involved with, on both the business and personal/music fronts, but to be honest I’ve been a bit lax in updating and maintaining it.
Then I read this post by Chris Brogan this morning, which has really inspired me to take things in a new direction and to update my blog on a much more regular basis.
Some of the key points I took away from Chris’s post:
- Start writing posts that cover your space and establish yourself as the thought leader, only humble. Be the “thought learner”.
I love the idea of being a “thought learner”. One of the wonderful things about this whole social media/web 2.0 phenomenon is that there are so many people out there willing to connect and to share their knowledge and experience.
- STOP writing posts that are horribly off-topic, or at least keep it a 10:1 ratio of on- to off-topic.
Hmmm, I guess I’ve been guilty of that with this blog. As there’s no real central topic, you could argue that ALL of my posts have been off-topic. Or then again, you could argue that as the topic is Mike O’Hara, maybe all my posts have been ON-topic!
But I think that’s the problem and the reason I rarely update it. I don’t want to write about me, it gets boring. Why would anyone be interested? You know what? That’s where I’ve been going wrong! (Lightbulb over the head moment here!)
Hence the chage of focus. This blog will no longer be about me and my activities. From now on, I’ll be writing about my spheres of interest - podcasting, social media, music, anything else that grabs my attention.
(Which means that there’s STILL no central topic. Ah well, at least it’ll be more interesting than talking about myself all the time.)
- Link to other blogs that cover your space as well, and say complimentary things when you can.
Excellent advice. I’ll start by linking to Chris’s blog as he inspired me to write this.
- Make sure your passion shows through. That’s what people buy.
For me, this is difficult with the written word. I’m told my passion shows through when I talk about stuff (I have an expressive face and I gesticulate a lot!) but I’m not the world’s greatest writer. Still, practise makes perfect as they say.
So, a new start and a change in direction on the blogging front. Let’s see where we go from here!
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